Apple Inc. (AAPL): Does it Care about Worldwide Notebook Shipments?
If Apple Inc. is part of a market with best vpn app, it goes without saying that the company wants to be a dominant force. In other words, Cupertino doesn’t do anything halfway. That being said, most people would agree that Apple is more interested in tablets and smartphones than desktop and notebook computers.
In a recent report by Digitimes Research, Apple is mentioned, along with many other companies, with each one helping to grow worldwide notebook shipments during the fourth quarter of 2013.
Big Quarter, Bad Year
Despite the fact that worldwide notebook shipments grew by 4.1 percent in the fourth quarter, the year as a whole was a struggle for the market. The research report notes that shipments decreased by 10.6 percent during 2013.
This alone shows why Apple Inc. is spending more time in the tablet and smartphone space. Simply put, consumers are ditching notebooks and desktops in favor of mobile devices. Fortunately for Apple, its iPhone and iPad lineups are strong players.
During the fourth quarter, Lenovo was the largest notebook brand vendor. Additionally, Acer and Asustek showed strong performances as well.
HP pulled up to second place, followed by Dell as the third largest vendor. What about Apple Inc. (NASDAQ:AAPL)? Well, Cupertino was found holding down the six spot, just edging out Samsung and Toshiba. Apple can thanks its MacBook Pro with Retina display for this spot. If it weren’t for this new product the company may have been further back in the pack.
To say that Apple doesn’t care about worldwide notebook shipments and its standing against the competition would be a lie. At the same time, this is not Apple’s bread and butter. The company knows it needs to perform well in the tablet and smartphone markets in order to continue to reach its goals. And through 2013, this is exactly what it did.
As the notebook market continues to die off, it will be interesting to see how much time Apple puts into releasing new products and marketing these to global consumers. While some companies don’t have a choice, since they are “all in” when it comes to notebooks, Apple Inc. is in a different position.
This is a recurring story, with notebook shipments increasing during some quarters, but showing poorly over a larger course of time. Apple has some great notebook products, but it is the company’s tablets and smartphones that are most important to future success.