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sato-mk
- 2020年11月19日
- 2 分
元自衛官！厳しさの中に優しさあり！エデンガーデン戎谷さん
今回は楠四季菜市にも出荷してくれている、二年間の万農塾を卒業された、戎谷さんをご紹介！ 農業のやりがいや楽しさはもちろん、夢や希望だけでは成り立たない厳しさを話して頂いた。 まずは、エデンガーデンの掲げる地域を重視した経営理念を紹介。 ５つの経営理念 地域あってこその我々：地域無くしては自分自身が農業経営できない。 利益が地域を担保する：利益は地域を存続させる源であり、地域に貢献することで、回りまわって自分に戻ってくる。利益はお金だけでなく、人との繋がりや信頼関係も含む。 成功から学ぼう：失敗から学ぶのは当たり前。 信用すること信頼されること：地域の方々を信用して、地道に実績を積んでいく中で、信頼関係を構築していく。 継続する：いくら成功しても継続しないと一過性のものとなる。継続してこそ地域に貢献できる。 万農塾だけでなく、自身で本を通して経営の勉学を積んだ中で、上記の経営理念を掲げるに至る。 生産でいいものを作るのは当たり前！ いいものを作れば売れるはもう古い。 顧客の求めているものを把握した上で、販売に繋げることが農業経営では重要との考えで、
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